Company In Focus-2024

An emerging hub for nutraceutical contract manufacturing in India,  Ishaanav Nutraceuticals is a beacon of empowerment dedicated to making a profound impact on the healthcare landscape in India. At Ishaanav, the purpose is clear: to build innovative solutions, address the evolving needs of communities, and improve the overall quality of life.

With a steadfast commitment to public health, Ishaanav offers a comprehensive approach to ensuring the well-being of society. Through an array of meticulously crafted products and unwavering expert guidance, the company paves the way to tackle growing health concerns in India, such as diabetes and PCOS.

Forging a vision to Add Life to Years and not Just Years to Life, Ishaanav is one of India’s new-generation, evidence-based, and science-backed nutraceutical and herbal contract manufacturing companies. It efficiently operates a cutting-edge production facility in Dehradun to convert its innovative and unique concepts into formulations.

At the helm of  Ishaanav’s visionary approach stands K. Devasenapathi, a seasoned leader with over 20 years of experience within the dynamic pharmaceutical manufacturing industry. With an extensive background spanning pivotal roles in handling quality management systems, manufacturing biooptimized formulations, and using interpersonal relationships to develop strong professional client and service partners in domestic and international markets, Mr Deva brings a unique blend of expertise to Ishaanav. His dynamic leadership journey culminates in his current role as Chairman and Managing Director, where he leverages his wealth of knowledge and experience to lead Ishaanav toward unparalleled success.

Sharing the key inspiration behind Ishaanav, the leading man asserted, “We set out on a mission to bridge the gap between health and food.” Operating under the age-old principle of “food as medicine,” we strive to discover the power of “food as medicine” with our clinically supported nutraceuticals and promote “the holistic wellness” of mankind.”

Turning Challenges into Triumphs

As the saying goes, the road to success is not easy to navigate, but with hard work, drive, and passion, it is possible. Since its inception, Ishaanav has faced numerous challenges, stringent regulatory requirements, and high consumer expectations.

However, instead of viewing challenges as obstacles, the team identified them as opportunities and assured its growth through meticulous attention to detail, comprehensive testing protocols, and seamless traceability from raw materials to finished goods.

To stay ahead in the highly competitive nature of the nutraceutical market, Ishaanav has given many first-time-in-India concepts to the nutraceutical portfolio and paved the way to introduce innovative and novel concepts in the industry.

Staying Ahead of the Curve

One of the ways in which Ishaanav ensures it stays ahead of the curve and maintains its cutting-edge mindset is by staying at the forefront of industry trends and innovating product offerings. Moreover, Ishaanav is the first Indian nutraceutical manufacturing company that has conducted CTRI-registered and ethics committee-approved clinical trials and clinical case studies on nutraceutical and phytopharmaceutical products in India to prove their safety and efficacy.

To solidify its commitment to quality, Ishaanav proudly holds certifications like FSSC 22000, ISO 22000:2018, and ISO/TS 22002- 1:2009 from DNV (Europe), WHO-GMP from CDSCO (India), and a US FDA registration number via the Registrar of Corporations (USA).

Science-backed and Clinically Supported Solutions

Unlike other pharmaceutical companies in the OTC portfolio and prescription-based nutraceuticals, which offer onesize-fits-all solutions, Ishaanav offers a proactive approach with science-backed and clinically supported concept solutions that help clients stay ahead of the curve and introduce products that truly resonate with their target audience. Moreover, the team closely monitors industry trends, from new ingredient innovations to shifting regulatory landscapes. This helps them pivot their offerings and ensures the right positioning and the right product to stay relevant and differentiated.

Innovation: The Key Driving Force

In an era where innovation intersects with growth, nutraceutical companies are increasingly leveraging AI, automation, and data analytics to gain a significant competitive edge in the rapidly evolving market.

At Ishaanav, these transformative technologies optimise its operations, enhance product development, and deliver unparalleled value to its customers. Further, the integration of AIdriven insights has empowered nutraceutical companies to make more informed, data-driven decisions across the entire business ecosystem. From predictive analytics that forecast consumer trends to intelligent automation that streamlines the manufacturing process, these technologies are driving unprecedented efficiency and agility.

The Newest Technologies in Nutraceutical: A Glance

Nutritional science is enhancing its understanding of the chemistries and therapeutic potential of different nutrition compounds and extracts. Science is also revolutionising how they deliver these nutritional ingredients for better results and revenue. Everyone wants more efficient products including developers, retailers, and consumers want a better and more effective product. Consumers are driving the entire category and becoming more selective about the supplements they buy.

Through clinical studies, Ishaanav strives to address the increasing demand for products and improve the development process. The higher integrity data and analytics provide the information they need to demonstrate the claimed health effects and results from formulations. From probiotics to complex plant proteins, research, and innovation play major roles in accomplishing that with better solubility, bioavailability, and delivery of those compounds.

Nurturing a Collaborative and Friendly Culture

At Ishaanav, building a collaborative and engaging team is not just a strategy; it’s a way of life. Inspired by the relentless pursuit of creating an environment where people thrive, the company prioritises open communication, team-building activities, and a spirit of camaraderie. This, in turn, drives innovation, efficiency, and the achievement of business goals. Cultivating a friendly work culture pays dividends through improved employee retention, stronger collaboration, and a positive brand.

Charting the Path Forward

The trajectory of Ishaanav is bound to a resolute commitment to providing evidence-based solutions that can make a genuine impact on people’s well-being. Since its inception, the company has strived to create awareness about nutritional values and the need for nutraceuticals to prevent the progression of several critical disease conditions. Looking ahead, the company aspires to focus on scientific support, research, and clinical trials to rationalise its concepts.

Pearls of Wisdom

Mr Deva shares that if aspiring entrepreneurs have the drive and passion and truly believe that the nutraceutical industry might be a career path for them, then they must prioritise product quality and safety. Invest in robust research and development to formulate effective, science-backed supplements.

This will not only build consumer trust but also differentiate their brand in a crowded market. He also points out that they should stay up-to-date with the latest industry trends and regulations to adapt their offerings accordingly. With a strong focus on quality, compliance, and innovation, they can position their nutraceutical brand for long-term success.